Today and the last few weeks have been much easier, I feel as though i'm settling in much better and am able to do many tasks and help out better. I'm happy with the amount i have learnt so far, on illustrator, within the office and on reception.
I'm really happy with this placement so far. With just 3.5 weeks left, time is starting to go really quickly. Its just a shame that the majority of the work is confidential and i am not able to show most of my work.
Tuesday, 28 April 2015
Lunetier Vintage
Today i discovered this vintage eyewear store 'Lunetier Vintage' in Portobello. Their website is full of the most superb, brilliant and exciting eyewear ive ever seen! You must check it out!
Sunday, 26 April 2015
Black eyewear
Black eyewear is based just above Oxford St, surrounded by cafes and restaurants. The company recently presented their collection within the Selfridge's exhibition of 'bright old things' featuring Robert Roope, the founder of Black eyewear. The exhibition was exciting but the styles are classic.
Even though the staff seemed friendly enough, i was slightly disappointed to find their collection rather mild and unimpressive. I love the layout of the store with long mirror down the one side of this very narrow shop. It was also interesting to see how customer for eyewear shops, how they see another person wearing something and feel the need to try that one on too.
Sunglasses Hut
Knowing that the company is owned by Luxotticca, a company that owns 80% of the eyewear industry and makes a fortune on putting a large price on mediocre to very poor eyewear. I did not have big expectations on entering the Oxford Street store.
I was delightfully surprised to find the staff were incredibly knowledgable of the industry and it was great to discuss their thoughts of the Luxotticca brand and the origins of different styles of glasses. We discussed the products and the brands, they agreed that they hate the fact the eyewear is produced incredibly cheaply and that it can be sold at such a huge price. However they love the products and they feel each of the brands are able to hold a their price range due to how they are marketed.
After trying a few pairs of sunglasses, i was surprised to find the quality to be quite high and felt great on my face. For the eyewear not being top of the range and sold to the mass market, my opinion has completely changed. I would consider buying a Ray Ban or Oakley. Many of the products are very tacky and would look terrible on, but if chosen correctly the perfect everyday pair might well be within the store.
I was delightfully surprised to find the staff were incredibly knowledgable of the industry and it was great to discuss their thoughts of the Luxotticca brand and the origins of different styles of glasses. We discussed the products and the brands, they agreed that they hate the fact the eyewear is produced incredibly cheaply and that it can be sold at such a huge price. However they love the products and they feel each of the brands are able to hold a their price range due to how they are marketed.
After trying a few pairs of sunglasses, i was surprised to find the quality to be quite high and felt great on my face. For the eyewear not being top of the range and sold to the mass market, my opinion has completely changed. I would consider buying a Ray Ban or Oakley. Many of the products are very tacky and would look terrible on, but if chosen correctly the perfect everyday pair might well be within the store.
Saturday, 25 April 2015
Cubitts
Following up on my previous post on the same brand, Cubitts is a small store between Soho and Oxford St. From the outside, the store looks fresh and thriving with customers. The window displays their most intriguing shapes within glass domes.
Walking into the store i saw very few ranges of sunglasses, but they all came in the same shapes and colours of acetate and gave the impression of a wide collection. The staff seemed slightly unfriendly and reserved, but otherwise i delighted in the idea that there is the impression of an eyewear company thriving that is not owned by Luxotticca. All the shapes were classic but had the simple acetates and a mix of the more unusual and contemporary.
Walking into the store i saw very few ranges of sunglasses, but they all came in the same shapes and colours of acetate and gave the impression of a wide collection. The staff seemed slightly unfriendly and reserved, but otherwise i delighted in the idea that there is the impression of an eyewear company thriving that is not owned by Luxotticca. All the shapes were classic but had the simple acetates and a mix of the more unusual and contemporary.
Vintage Optical, Portobello
Today, i was informed about an eyewear collection hidden at the back of a vintage store, so i went along to Portobello and searched for the hidden gem! The store is called Vintage Optical.
And what a gem it is!! The collection of eyewear is VAST! I had an amazing time talking to the shop assistant, as he explained the store uses the vintage frames as a reference and then recreates the wanted design at the back of the store, using handmade acetate sourced from Italy. I think this concept is great.
After spending about 2 hours in the store, i looked over and tried on hundreds of wonderful and ludicrous frames. The shop assistant, Fergus, was great to talk with about the entire eyewear industry and the thoughts of where the industry is heading.
Despite 80% of the eyewear industry being taken over by Luxottica (a huge monopoly which includes Rayban and many easy and cheaply manufactured products) he feels there is still a large market for quality, and unique, striking frames.
And what a gem it is!! The collection of eyewear is VAST! I had an amazing time talking to the shop assistant, as he explained the store uses the vintage frames as a reference and then recreates the wanted design at the back of the store, using handmade acetate sourced from Italy. I think this concept is great.
After spending about 2 hours in the store, i looked over and tried on hundreds of wonderful and ludicrous frames. The shop assistant, Fergus, was great to talk with about the entire eyewear industry and the thoughts of where the industry is heading.
Despite 80% of the eyewear industry being taken over by Luxottica (a huge monopoly which includes Rayban and many easy and cheaply manufactured products) he feels there is still a large market for quality, and unique, striking frames.
Wolf & Badger
This is a really great concept store full of emerging designers who rent out a space to hold clothing, jewellery or sunglasses. the presentation of the store is very contemporary and holds some incredibly beautiful products.
Within the store there is a great new eyewear brand 'Taylor Morris', set up in 2013. The glasses arent particulary very unusual but are claimed to hold high quality and are sold at a reasonable price.
Within the store there is a great new eyewear brand 'Taylor Morris', set up in 2013. The glasses arent particulary very unusual but are claimed to hold high quality and are sold at a reasonable price.
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