Saturday, 25 April 2015

Vintage Optical, Portobello

Today, i was informed about an eyewear collection hidden at the back of a vintage store, so i went along to Portobello and searched for the hidden gem! The store is called Vintage Optical.
And what a gem it is!! The collection of eyewear is VAST! I had an amazing time talking to the shop assistant, as he explained the store uses the vintage frames as a reference and then recreates the wanted design at the back of the store, using handmade acetate sourced from Italy. I think this concept is great.




After spending about 2 hours in the store, i looked over and tried on hundreds of wonderful and ludicrous frames. The shop assistant, Fergus, was great to talk with about the entire eyewear industry and the thoughts of where the industry is heading.
Despite 80% of the eyewear industry being taken over by Luxottica (a huge monopoly which includes Rayban and many easy and cheaply manufactured products) he feels there is still a large market for quality, and unique, striking frames.

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