Knowing that the company is owned by Luxotticca, a company that owns 80% of the eyewear industry and makes a fortune on putting a large price on mediocre to very poor eyewear. I did not have big expectations on entering the Oxford Street store.
I was delightfully surprised to find the staff were incredibly knowledgable of the industry and it was great to discuss their thoughts of the Luxotticca brand and the origins of different styles of glasses. We discussed the products and the brands, they agreed that they hate the fact the eyewear is produced incredibly cheaply and that it can be sold at such a huge price. However they love the products and they feel each of the brands are able to hold a their price range due to how they are marketed.
After trying a few pairs of sunglasses, i was surprised to find the quality to be quite high and felt great on my face. For the eyewear not being top of the range and sold to the mass market, my opinion has completely changed. I would consider buying a Ray Ban or Oakley. Many of the products are very tacky and would look terrible on, but if chosen correctly the perfect everyday pair might well be within the store.

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