Cubitts

Following up on my previous post on the same brand, Cubitts is a small store between Soho and Oxford St. From the outside, the store looks fresh and thriving with customers. The window displays their most intriguing shapes within glass domes.

Walking into the store i saw very few ranges of sunglasses, but they all came in the same shapes and colours of acetate and gave the impression of a wide collection. The staff seemed slightly unfriendly and reserved, but otherwise i delighted in the idea that there is the impression of an eyewear company thriving that is not owned by Luxotticca. All the shapes were classic but had the simple acetates and a mix of the more unusual and contemporary.