Covent Garden; The home of the bizarre and intrigued.
The RayBan store really did intrigue me, especially as to how one can try on a pair of shades in a dark room. The idea is more irritating than the fact it should surely hinder the brand. RayBan have decided that the image and first impressions when entering the store is more important than their products. As a product designer I find imagery and idealism should be second to the proof of a well designed product; and in turn the brand shall earn it's customer loyalty with a quality product.
When looking in the mirror in the store i could just make out the reflection of my face, however when trying on a pair of their sunglasses it was impossible to see what on earth they looked like on my face. Without trying on the frames, the products were overall very ugly and i don't believe the brand deserves the hype that is cast.
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