Linda Farrow; The History.

This is the opening paragraph from a previous essay based on Linda Farrow, This was written before i started the placement;

'Originally established in 1970 in the UK by the fashion designer Linda Farrow, A luxury eyewear company was set up and put into storage. Farrow was the first designer to treat sunglasses as fashion; she felt the public was not yet ready to see her collections and decided to concentrate on family. In 2003, her son Simon Jablon relaunched the business along with Tracy Sedino, after discovering a huge selection of sunglasses in the family warehouse. Luckily the collection was found at a time when vintage appeal started to become a huge trend, let alone the stamp of classic individuality that now everyone holds within their wardrobe. Linda Farrow as a brand in the 2000’s had found its niche; large overpublicized luxury brands such as Dior & Prada were creating vulgar eyewear as just a way of holding more limelight. Linda Farrow was a breath of fresh air and brought in a unique approach to eyewear. 

By creating designs that were based on form and aesthetic appeal, rather than over branding. The era of ‘the Mega Brand’ was becoming exhausted, the luxury industry needed to bring back some basic elegance, good design and reduce its crassness. Linda Farrow was this statement without a label, of true luxury and grace.

Simon and Tracy decided to sell on this collection under the name of ‘Linda Farrow Vintage’. However after a few thousand pairs sold later, the vintage collection was running out. The company name is now “Linda Farrow’ showing the label continues to relate the collections to vintage for its inspiration, yet maintains to push forward into the future. '

Now that i have been working inside the company for the past 2 weeks, i have a slightly different view of the vision of the company to when i wrote the essay. I believe the Linda Farrow brand has a huge impact on the eyewear industry, collaborating with many RTW and luxury designers, producing their sunglasses and opticals. They do produce many very classic shapes for their own label, but i feel the brand is incredibly future forward and rapidly expanding from one collection to the next.