Bailey Nelson

Wheile ambling around Covent Garden this sunny Saturday, I stumbled upon this wonderful eyewear store; Bailey Nelson. The open windows look into the small store showing the unique freshness and clarity which personifies the brand. Within the store is a very contemporary arrangement with eyewear balancing against plinths of wood, seats and flowers swinging from the ceiling.

The store has been in UK residence for the last year and a half with an extremely positive response. Bailey Nelson is a company from Sydney, Austrailia that has been running for the past 3 years, they believe they're glasses provide a fair price for high quality frames and lenses.

From talking to their friendly and welcoming staff the other boutiques around London are all very individual. I feel this element alongside its crisp, clean feel gives so much energy and drive behind the brand. I even felt very tempted to purchase a pair (doesn't happen often) however i had to talk myself out of it. 

The disappointing part is that they do not have their own design team, they merely buy in from suppliers. I find this crazy that a collection can be build from these circumstances and jammed together. Yet it works.

The potential for this company is tangible, even before one steps in the store. Best of luck to them.